Immersive Web Configurator•CLIENT: Kinetic Dynamics Munich•YEAR: 2024
KINETIC Electric Hypercar
Real-time photorealistic automotive configurator featuring aerodynamic wind-tunnel particle simulation and dynamic carbon fiber weave anisotropic shaders.
$42MPre-orders Generated
7.2 min avgConfigurator Time
Production Verified60-120 FPS Benchmark
WebGL 2.0 / PBR Shading Core
Automotive 3DGLTF PipelineAudio Spatializer
The Brief
The client commissioned Aether to architect an ultra-low latency spatial interface that elevates their flagship brand above conventional flat web paradigms into an immersive digital realm.
Engineering
We developed custom fragment shaders and dynamic geometry instancing in Three.js, maintaining sub-10ms frame draw times across both desktop workstations and high-refresh mobile viewports.
Global Impact
The platform delivered unprecedented user engagement, generating an immediate lift in enterprise conversions while garnering top honors across international digital design juries.
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